5 min readIn Spanish
What actually happens when someone sees your ad in ChatGPT
Where the ad appears, what it is made of, what the advertiser decides and what the platform decides. With an official source for every claim.
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What can be claimed about ChatGPT Ads, and what cannot.
Seven pieces for someone who does not yet know they can advertise in ChatGPT. No invented figures: every claim about the platform carries its official source, with the URL in plain sight.
The articles are written in Spanish. Titles and summaries are translated so you can decide what is worth reading.
4 min readIn Spanish
Some buyers are never going to see your ad in ChatGPT
Which ChatGPT plans show ads and which do not. It is the fact that changes a budget decision the most and circulates the least.
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Google, Meta, LinkedIn and ChatGPT do not know the same things about your buyer
A structural comparison: what signal each channel captures and when it shows up. No performance comparison, because the new channel has no public benchmarks.
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Five gates before you can run ads: four are yours, one is OpenAI's
Category, market and account, a verifiable site, a measurable conversion, authority. Five conditions you either meet or do not, and none is offset by budget.
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“We have tracking” does not mean you can measure this
The difference between what an ad platform reports and what your CRM says, and why a lead with no agreed definition is not measurable.
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What to ask anyone selling you ChatGPT Ads, us included
Seven questions any buyer should ask any provider in this channel. Our own answers are at the end.
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Sometimes the right answer is: not yet
What not being ready means, what to do in the meantime, and why that work pays off in the channels you already use.
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